Good Ducking Burger Menu Photography
Why Restaurants Should Hire a Food Stylist & Food Photographer for Their Menu Photography
If you're a restaurant owner, you might think that having a chef or a bartender who crafts delicious-looking creations—ones that customers love and even share pictures of on their socials—is enough. But consider the benefits of hiring a food stylist for your restaurant menu or beverage photography.
FOOD STYLISTS ARE INDEED CHEFS, BUT NOT ALL CHEFS ARE FOOD STYLISTS.
A great food stylist has comprehensive food and beverage knowledge, often gained through extensive experience in the restaurant brigade or culinary school—or both. Beyond their culinary foundation, they must also grasp design and photography principles. They may not need to master every detail of camera operation and lighting, but they do need to know what constitutes a great photo and how to arrange a scene in the most flattering lighting scenarios.
A FOOD STYLIST’S PRIMARY ROLE IS TO ENHACE THE APPEARANCE OF YOUR FOOD OR DRINKS.
They think about food differently than a chef—they know how to take a chef's creation and optimize it for the camera. Like makeup artists for your food menu, they make good-looking dishes look even more appealing on camera.
PROFESSIONAL FOOD STYLISTS AND PHOTOGRAPHERS KNOW HOW TO HIGHLIGHT THE ASPECTS OF YOUR FOOD THAT MAKE CUSTOMERS' STOMACHS RUMBLE.
They play a crucial role in lifting your brand. It's a known fact that customers are more inclined to order dishes they can see, hence the importance of restaurant food photography.
HIGH-QUALITY IMAGERY IS VITAL, PARTICULARLY FOR ONLINE ORDERING PLATFORMS.
Data from DoorDash shows a significant 44% increase in monthly sales for menus that feature photos. Ensuring your food is visually represented across all mediums—from in-store menus to online platforms and social media—is essential. Consistent, professional images help to cement your brand's identity and represent a strategic business investment.
CASE STUDY: GOOD DUCKING BURGER
A prime example of professional food styling and photography. They didn't stop at hiring a food stylist and photographer; they also brought on a prop stylist. This collaborative team created exceptionally appetizing images that have become integral to the brand's marketing on their website and ordering platforms.
Collaborative Team:
Food Stylist: Diana Jeffra, owner of Culina Creative
Photographer: Kate Grewal
Art Direction and Props: Giulietta Pinna from Limonata Creative & Prop Up Shop
Photo Assistant: Emily Shultz
Our Strategic Approach:
We begin with an introductory meeting to understand our client's needs, how we can assist, and establish a timeline.
The creative team collaborates to produce a detailed estimate.
Once the estimate is confirmed, the team sets a time and location.
Together with the client, the creative team develops a shot list, including time frames and inspiration images. If part of the estimate, an art direction deck is also provided.
We conduct the shoot, seeking client approval for each shot.
The photographer delivers the final images within the agreed-upon timeframe.
NEXT STEPS:
Are you ready to transform your menu into a visually enticing experience? Reach out to us for professional menu photography that not only looks fantastic but also enhances sales. Collaborate with us to make your culinary or beverage offerings shine and draw in more customers.
You're selling more than just food and drinks; you're selling an experience. Exceptional menu photography is an essential component of this success formula. Let's work together to realize your vision and distinguish your restaurant.