Tips on Styling Drinks

Food Stylist: Diana Jeffra Photographer: Kate Grewal, Props: Kelsey Linehan

Mastering the art of beverage presentation.

Welcome to the world of beverage styling, where each sip becomes a work of art. Crafting the perfect visual representation of a drink requires a keen eye, creativity, and a touch of magic. While this guide isn't an exhaustive manual on styling cold drinks, it's a treasure trove of tips curated from experience, experimentation, and the occasional happy accident. Remember, beverage styling is an art, and like any art, it's about finding your unique expression. So, let's dive in and uncork some expert advice on styling drinks that dazzle.

Choose your glassware: elevating the experience.

Your glass choice isn't just functional; it's a crucial storytelling element. Whether you're a professional prop stylist or just an enthusiast, selecting the right glass is key. The glass not only holds the drink but also complements its colors, textures, and even the temperature. Consider these factors when selecting your glassware:

COLOR, TEXTURE, AND TEMPERATURE

Does your drink boast vibrant hues and lively garnishes? Would a tinted or colored glass enhance the presentation? Think about the texture of your drink, whether it's frothy, bubbly, or has an enticing foam. Choose a glass that harmonizes with these elements.

PERSPECTIVE AND SUBJECT

Imagine a lifestyle shot featuring a plate of food and a carefully crafted drink. The angle of the shot can affect how much of the glass is visible. For instance, if you're showcasing a glass of red wine alongside a plate, opt for a stemless wine glass if the camera angle is low to ensure the glass is fully captured.

LIGHTING AND STORY

Collaborate with the photographer and art director to plan the placement of the drink in relation to lighting. Will it cause reflections, or will it add a touch of intrigue with shadows? The right glass can help convey the story of the shot, enhancing the overall narrative.

Food Stylist: Diana Jeffra, Photographer: Kate Grewal

Details matter: styling a cold glass of coke.

Let's delve into the art of styling with a practical example: an ice-cold glass of coke. Imagine you're tasked with styling this refreshing beverage for a show-stopping ad. Here's a glimpse into the meticulous world of styling cold drinks.

REAL VS. FAKE ICE: THE ICY DILEMMA

Believe it or not, the choice of ice can be a game-changer in the world of drink styling. It's a meticulous detail that can transform an ordinary shot into an extraordinary masterpiece. And yes, we're delving into the icy dilemma of real versus fake ice. So, let's break the ice (pun intended) and explore the world of frozen elements that elevate your drink presentation.

CLAIRTY QUEST

When it comes to real ice, it's not just about shapes and sizes; it's about achieving crystal-clear clarity. Different types of ice have varying levels of transparency, and this clarity matters for a visually captivating presentation. Think about your home ice maker – those cubes often have a cloudy appearance. While perfect for a refreshing sip, they might not be ideal for a photoshoot.

Imagine you're crafting an ad for a sparkling beverage, like the effervescent partner to your coke masterpiece. For this, you'd want the clearest ice possible to truly showcase those lively bubbles. The good news is that you have options. Bagged ice from stores or specialty ice from places like The Ice Queen can offer the pristine clarity your shoot demands.

THE INTRICACIES OF FAKE ICE: A FLOATING TALE

Ah, fake ice. A world of artistic possibilities that's often overshadowed by one significant concern: most fake ice doesn't float. Enter a twist in the tale – check out our TikTok where we revealed the secret to making fake ice that floats. It's a game-changer.

Our TikTok sensation unveils the magic behind floating fake ice, and we've got the tools you need to recreate it. Curious? Discover the ingredients and technique to make your drinks dance on a sea of faux ice.

Explore our shop for the ingredients that'll help you achieve this stunning effect.

Staging the scene: setting the foundation.

Before diving into styling the drink, provide the photographer with a stand-in glass, also known as a "stunt" glass. Fill it with ice and the beverage, placing it exactly where it should be. This gives the photographer a reference point while you finesse the actual drink.

CRYSTAL-CLEAR GLASS: A PRISTINE FOUNDATION

Cleanliness is next to brilliance. A clean glass is your canvas, so wipe away smudges and scratches with lens cleaner and a polishing rag. Every detail counts under the lights, and a spotless glass saves time on retouching.

THE COLD FACTOR: MAKING IT LOOK CHILLED

Creating condensation on a glass requires finesse. Tape off the area where the liquid will be in the glass. For instance, a glass of coke has cold condensation where the ice and liquid meet. Fill the glass with ice and a portion of the liquid. Spray the glass with a water and glycerin mixture to create those enticing droplets that scream refreshing.

The grand reveal: styling with precision.

With your glassware and ice ready, it's time for the moment of truth. Swap the stunt glass for the partially styled drink, and pay attention to every move. Carefully handle the glass by the taped-off area to avoid smudging. Place it on the set exactly where your where the stunt glass was.

THE FINISHING TOUCH: CAPTURING THE FOAM

For drinks like coke, capturing that delightful foam is the pièce de résistance. If the foam dissipates too quickly, craft a foam-like topping. Mix a bit of coke with Photo-Flo using a milk frother. Spoon this froth gently around the ice for that fresh-poured appearance.

A JOURNEY OF DISCOVERY: EXPLORING DRINK STYLING

This is just the tip of the iceberg (pun intended) when it comes to styling cold drinks. Each drink presents unique challenges and opportunities, making every styling session an exciting adventure. Remember, there's no single formula for success—drink styling is an art, and like any art, it's about expressing yourself in your own way. So, pick up your glass, raise it to creativity, and craft drinks that tell stories without a single word spoken.

For more insights into the world of food and beverage styling, follow us on Instagram and TikTok. Stay tuned for more tips, tricks, and a sip of inspiration!

Food Stylist: Diana Jeffra Photographer: Michael Pohuski, for Sagamore Spirit